Key Facts
case study
It was the first payments app to reach 100 million app downloads and is continuously growing on a high note
GROWTH
-
Paytm has emerged as the largest e-wallet industry and eCommerce platform in India. It was started with an initial investment of $2 million by its founder Vijay Shekhar Sharma.
​​
-
Earlier, it was only into mobile recharge and bill payments but now it has expanded its revenue models to Paytm mall, digital gold, payments bank, etc. which increased its user base from 11.8 million to a humongous million within a span of just 12 months.
​​
-
The merchant GMV (Gross Merchandise Value) saw a growth rate of 105% y-o-y standing at a whopping amount of $11.2 billion.
INVESTMENTS
-
Paytm has made 19 investments, the most recent one being Fable Fintech along with the acquisition of 12 organizations.
​​
-
It has also raised funds with a lot of investors with the prominent ones being Softbank, Ant Financial, AGH Holdings, Elevation Capital, and Berkshire Hathaway.
TECHNOLOGIES
-
Paytm has always impressed its customers with the addition of new technologies making their life more easier and comfortable.
​​
-
Their digital wallet has gained mass popularity over the years. It allows the users to make transactions, bill payments digitally without the need of physical wallet.
​​
-
It is also changing its ecosystem by including a cloud - based store whose main aim is to power businesses.
MARKETING STRATEGIES
-
Paytm was the first company to provide banking facilities to its customers by eans of virtual wallet where transactions could be made using digital money which turned out to be a game changer.
​​
-
Cashless transaction schemes launched by Paytm to increase digital involvement on its platform.
Other companies in Fintech Industry
