Key Facts
case study
Paypal has continuously acquired the market with its huge customer base and now leading the domain from the front.
GROWTH
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Originally, Paypal was established as Cofinity, a company that developed security software for hand-held devices. After suffering losses in the business model, Cofinity merged with an online financial company, x.com to form the major fintech giant that we know today as Paypal.​
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It has set a target to reach about 1 billion customers after crossing the mark of 400 million users already
INVESTMENTS
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Paypal has always been keen on making investments and giving promising returns to the company.
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It has made 76 investments with its most recent acquisition being Chargehound, including 8 diversity investments.
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It has also raised funding of $216 million over 5 rounds.
TECHNOLOGIES
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The company is always in an attempt to keep up with the newest trends in the market by adopting the new technologies that are coming up. It launched its all-in-one “super” app to make people keep a track of their financial life. The app provides dozens of features with digital wallets being the most recently introduced feature.
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The best enhancement was the introduction of cryptocurrencies trading by Paypal- it allowed users to trade in Bitcoin, Ethereum, and Litecoin, making it more popular among the newer generations.
MARKETING STRATEGIES
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It has recently added “BNPL” (Buy Now Pay Later) option for the merchants without charging any additional fee thus making it record a splurge in the total payments volume.
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Earlier, Paypal used to compete with other payment networks like VISA and Mastercard but in 2015 they took the decision to collaborate with them which eventually paved way for many profitable future deals with them.
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It also offers flexibility to the customers by providing the services of both offline and online transactions, including credit and debit cards, digital wallets, and super apps.
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