Key Facts
case study
Zerodha has become the largest stock broker in India, providing convenient trading services. And it has achieved all this without any funding from external investors.
GROWTH
-
It was founded by the Kamath brothers in the late 2000s and turned out to be the most successful bootstrapped startup in India.
​​
-
After experiencing difficulties in the earlier stages of the startup, the company has gained the most prestigious “Unicorn” tag without any external investment.
​​
-
Posting around 1122 Cr profit and revenue of 2700 Cr in the FY21, Zerodha gained a 50% jump in its revenue model for the FY-2021-22.
INVESTMENTS
-
Zerodha guides people who are new to stock market trading.
​​
-
It helps people in investment with “smallcase” which basically guides people in making long-term diversified portfolios.
​​
-
It’s most recent investment was done in 2022 when Zerodha acquired Actlogica valued at Rs 30M.
TECHNOLOGIES
-
Zerodha is not far behind when it comes to the world of tech.
​​
-
Their VARSITY mobile app has lessons related to the stockmarket with in-depth coverage to make sure that the content they deliver is understood by all.
​​
-
Also their high-quality “KITE” app is basically a trading platform for the user offering a seamless experience with advanced user experience.
MARKETING STRATEGIES
-
The main business model of Zerodha is the “Low margin and high volume model”. They generate ample revenue by charging minimal amounts from customers for each transaction.
​​
-
Zerodha also runs an initiative–Rainmatter, which is actually an incubator to raise funds for innovative startups in the country and provide them mentorship.
Other companies in Fintech Industry
