Key Facts
case study
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This fintech startup is currently the world’s largest growing SAAS company.​
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It is a digital ledger app that allows managing all businesses of the people, be it credit or debit, in one place.
GROWTH
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Available in over 13 languages, it has a customer base of more than 10 million active users in the form of MSMEs.
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It has seen a splurge in its revenue with more than $100 billion cumulative transaction value by merchants.
INVESTMENTS
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The US-based venture capital firm- Tribe Capital and Moore Strategic led the funding round where it raised $100 million as part of its series C funding round.
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It has raised a total funding amount of $186.5 million with over 38 investors as a part of it.
TECHNOLOGIES
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It basically helps in keeping the track of business transactions for all types of merchants be it on a small scale or a large scale.
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The app simplifies the task of accounting and credit balance recording.
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Pagarkhata, introduced by Khatabook is a platform to help merchants maintain all information regarding their staff which includes pay wages, leaves, attendance, etc.
MARKETING STRATEGIES
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Social media marketing has been a key factor in promoting the brand name of Khatabook.
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Advertisements on television especially centered around cricket and fully utilizing the IPL campaign gave a boost to the company to bring more people onto its platform.
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Other recent additions of facilities include Cashbook for expense management and Biz Analyst for insight-driven decision-making and management of businesses.
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