case study
Key Facts
It offers a full-stack merchant platform that is unique blend of technology and financial solutions.
GROWTH
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Pine labs have maintained their y-o-y profits since 2017 at a speedy rate.
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Their revenue increased to 800 Cr in FY21 which was around 195 Cr in FY17.
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Its vast platform includes 15 banks, more than 100 brands, and over 1 lakh merchants from various sectors.
INVESTMENTS
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To date, Pine labs have raised $1.2 billion over 13 rounds of funding.
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One of the most recent funding was $150 million which was raised from “FALCON EDGE” making the valuation of the company stand at $5 billion.
TECHNOLOGIES
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In its earlier stages, the company was mainly reliable on smart-card based payments which later on broadened its perspective to other financial services.
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It provides a platform for trading of merchant and makes software for point of sale machines (POS) for the big retailers in India like Pantaloons, Westwide , etc.
MARKETING STRATEGIES
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Acquisition of “Fave” through which the company would offer discount and gift coupons on making payments thus scaling its retail customer base.
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For them, BNPL (Buy Now Pay Later) is a game-changing factor that would help the company in increasing its yearly revenue growth.
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