Key Facts

case study

The subscription plans that NoBroker provides for its various packages account for over 70% of its total revenue. As NoBroker claims to receive over 2.5 million views each month on its website, advertisements from furniture start-ups also play a big role. Additionally, NoBroker generates income by providing services including matching renters with movers and packers, creating rental contracts, and providing a wide range of home services. They have thoroughly checked each listing to ensure that there are no middlemen or brokers involved and that these are direct owners or shared accommodation parties. They employ numerous heuristics and strategies to guarantee that customers receive a list that is completely broker-free.

GROWTH

NoBroker is a Bangalore-based startup in the real estate search sector that was founded in 2014. Through their platform, they connect flat and property owners with tenants and purchasers directly, making the buying, selling, and renting of properties easier, more transparent, and more inexpensive.

NoBroker asserts that their platform manages transactions worth over $2 billion annually and would assist real estate clients to save more than 7000 crores in brokerage fees by the year 2022. By using the platform, they will have already saved almost Rs 1,100 crores in brokerage.

NoBroker has more ambitious targets in mind, such as saving consumers Rs 3,000 crore in trading fees this year, becoming profitable in two years, and expanding its services to 50 Indian cities over the following five years.

It is the largest P2P real estate marketplace in the world with 1.25 crore registered users throughout Bangalore, Mumbai, Pune, Hyderabad, Chennai, and Delhi-NCR.

The selling of NoBroker's subscription plans, which accounts for about 44% of operational revenues, is the company's primary source of income. Its subscription plan revenue as a whole increased by 98.3%, from Rs 14.02 crore in FY19 to Rs 27.8 crore in FY20.

INVESTMENTS

NoBroker has so far raised $426 million in total investment.

The business became India's first proptech unicorn after raising $210 million in its most recent investment round, which was led by General Atlantic and Tiger Global Management and took place on November 23, 2021.

MARKETING STRATEGIES

To emphasize its strengths in the buy/sell segment, NoBroker.com launched a multicity campaign called "Buy Bina Brokerage" in March 2020. The campaign would appear on local and national GEC, as well as in news and motion pictures.