case study

Key Facts

For its clients, Zolo Stays strives to manage total end-to-end services. It began operating along the lines of OYO Rooms and increased the number of beds in its inventory to about 18,000 beds. Similar to the co-working model, India's urbanisation trend has increased demand for co-living spaces. By focusing on the co-living sector, Zolo Stays has carved out a niche in this market.

GROWTH

According to Sikri, the founder of Zolo, the company now plans to reach 100,000 beds by the end of 2022.

In 2015, Zolo started its expansion into space, and by 2022, it will have over 50,000 beds spread across 300 buildings in 13 cities.

Zolo ended the fiscal year FY21 with revenue of Rs 54 crore.

INVESTMENTS

In a Series C round that was co-led by Investcorp, Nexus Venture Partners, Mirae Assets, and current investor Trifecta Capital, ZoloStays secured $56 million in funding.

The business was in discussions to raise a new $100 million check in its series D round back in March 2022, but the further is still unknown.

It has received a total of $98 million in investment from 7 investors over numerous funding rounds.

MARKETING STRATEGIES

As the Covid-19 epidemic continued to affect people in 2020, Zolostays created a digital campaign called "Your Safest Home" that was centred on the utmost safety and well-being of its tenants. With this campaign, Zolo aimed to interact with 200,000+ unique users across all platforms.

Zolostays has maintained its position in a competitive market by focusing on the one thing a company can be proud of: the client experience, which is what sets the company apart in the co-living industry.