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Key Facts

case study

  • By utilizing its strong physical platform, Smartworks, which was founded in 2016, is revolutionizing the Indian office experience by delivering tech-enabled, aesthetically pleasing, fully serviced, flexible, and cheap offices. Smartworks serves more than 400 organizations, including Fortune 500 companies, large enterprises, SMEs, and established unicorns/start-ups, with over 7 million square feet under management across 38 locations in 11 cities (Delhi-NCR, Kolkata, Bengaluru, Jaipur, Indore, Mumbai, Hyderabad, Chennai, and Pune).

GROWTH

  • We quickly expanded to cover more than 1.2 million square feet across nine cities in only two years. In the previous year, our whole revenue multiplied five times.

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  • According to a senior official who spoke to ET, Smartworks is in discussions with top real estate developers to add 3 million square feet of office space in FY 22–23 across four cities, making its total portfolio the largest among the country's shared space providers at 10 million square feet.

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  • In order to reach a total footprint of 7 million square feet across India by 2021, Smartworks plans to invest Rs 250 crore in 2.5 million square feet of space.

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  • Delhi, Noida, Gurugram, Kolkata, Bengaluru, Mumbai, Hyderabad, Chennai, and Pune are all places where Smartworks has activities. It primarily targets major corporations, and its customers often book 250–300 seats.

INVESTMENTS

  • Keppel Land, a Singapore-based company, invested $25 million in Smartworks Coworking Space in 2019 for a minority ownership. The company offers flexible space solutions.

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  • In total, Smartworks has raised $25 million from 1 investor.

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MARKETING STRATEGIES

  • Smartworks has taken advantage of this chance and pushed to give Fortune 500 organizations and other large corporations an unrivaled office experience.

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  • Agility, affordability, community collaboration, and the growing focus of established corporations on various demands are driving factors in the market demand, and Smartworks has been a pioneer in providing these essential elements.

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  • With the straightforward mission statement, "Create office spaces where people 'want' to go, not just 'have' to go," Smartworks seeks to transform India's workplaces

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