Key Facts

case study

Housing.com is India's most cutting-edge real estate advertising platform for house owners, landlords, developers, and real estate brokers. It was founded in 2012 and was acquired by REA India in 2017. In India, the company provides listings for new and used homes, rentals, plots, and co-living areas. The company's experts offer thorough real estate services, including marketing and advertising, sales solutions for developers of real estate, personalized search, virtual viewing, AR&VR content, home loans, end-to-end transaction services, and post-transaction services to consumers for both buying and renting, all supported by solid research and analytics.

GROWTH

A full-stack proptech platform for homeowners/home seekers, landlords, developers, and real estate agents, Housing.com was founded in 2012. It provides listings for co-living spaces, rental properties, resale properties, plots, and commercial spaces in India.

The holding company of Housing.com, REA India, saw a 92% increase in revenue during the July–June fiscal period of 2021–22. Out of this, Housing.com alone supplied 80% of the total revenue.

Housing.com will get an investment of Rs 40 crore in FY'23, and it may increase this amount in light of its rivals.

INVESTMENTS

A total of $147.8 million has been raised by Housing.com from different investors.

In 2017, it merged with PropTiger, valuing Housing.com at roughly $75 million. As a result, Housing.com raised $50 million in new capital.

Before the merger, it had a total of 16 investors on board. Its merger took place in an all-stock transaction.

MARKETING STRATEGIES

Housing.com's social media strategy is ROI-driven, focused, and critic-friendly and all of its components work together to bring in a lot of visitors. The company easily decodes lead generation. The basis for advertising is that there is an increasing quantity of housing being constructed, necessitating an increase in site visitors.

According to Snehil Gautam, Head of Marketing and Growth at Housing.com, many real estate businesses are utilizing digital strategies in 2019 as a result of the slowing economy.

In 2021, Manoj Bajpayee and Rajkummar Rao, two actors, starred in Housing.com's new digital advertising campaign, "Yahaan Search Khatam Karo." The campaign, which was advertised on TV and online, ran for 15 months and cost close to Rs 40 crores in total.