Key Facts
case study
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Firstly, Practo has built a sturdy brand and popularity in the healthcare area. Patients realize that they could consider Practo to assist them to find the proper medical doctors and e-book appointments.
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Secondly, the agency has a huge database of medical doctors and clinics, making it easy for sufferers to find the proper healthcare provider.
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Thirdly, Practo has an easy and clean-to-use platform that makes reserving appointments a breeze.
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Ultimately, the enterprise has elevated its attain to more than one nation, making it one of the most available worldwide healthcare platforms.
GROWTH
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Practo is a healthcare technology company founded in 2008 by Shashank ND and Siddharth Nagendra.
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It has since expanded its offerings to include electronic medical records, online consultation, and disease management.
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In 2014, Practo raised $90 million in Series B funding, led by Sequoia India and Tencent.
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The company has raised a total of $124 million from investors including Sequoia Capital, Tencent, Matrix Partners, and Google Capital.
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In 2015, Practo acquired Insta Health Solutions, a cloud-based Electronic Medical Records (EMR) company, for $12 million.
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The acquisition helped Practo expand its product offerings and enter the US healthcare market.
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In 2016, Practo acquired Qikwell, a Bangalore-based startup that offers online appointment booking for hospitals and clinics, for $55 million. The acquisition helped Practo further solidify its position as a leading healthcare technology company in India.
INVESTMENTS
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It has raised a total funding of $131 million over just 2 rounds
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The first round was a Post-IPO equity round in 2009, and the 2nd round was a Post-IPO debt round in 2020.
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Its Initial Public Offering (IPO) happened back in July 5, 2007.
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The total amount raised in the IPO was Rs. 9187 Cr., which was the biggest IPO ever in India at that time.
TECHNOLOGIES
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Practo is a healthcare technology agency that offers software programs and services to doctors, clinics, and hospitals.
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The employer turned based in 2008 via Shashank ND and Siddharth Nimbalkar.
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Practo's software allows docs to manage their practices, appointments, patients, and clinical information.
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The organization additionally offers a web platform for booking appointments with doctors and ordering drugs.
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Practo has a presence in over 50 international locations and its products are used by over 10 million human beings.
MARKETING STRATEGIES
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Growing a sturdy brand identity: Practo has created a strong emblem identification for itself thru its unique emblem and branding colors. The employer has also invested closely in advertising and advertising to create focus on its logo and offerings.
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Focusing on online marketing: Practo has heavily centered on online marketing channels which include SEO, social media advertising and marketing, and content advertising. This has helped them attain a bigger audience and create logo recognition.
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Growing useful and informative content material: Practo has created a whole lot of useful and informative content on its internet site and weblog. This allows for educating users about the organization and its services.
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Offering free offerings: Practo gives several loose services including free health check-united states of America and a free session with docs. This helps to draw new users and construct beliefs.
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Creating a consumer-centric platform: Practo has created a consumer-friendly platform that is straightforward to apply and navigate. This helps to maintain users engaged and coming returned for greater.
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