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Key Facts

case study

The key factors for the growth of Pharmeasy were:

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  • A focal point on handing over a convenient and trouble-less experience to clients: Pharmeasy has made ordering drug treatments online extraordinarily simple and handy.

  • Aggressive pricing: Pharmeasy gives medicines at very aggressive charges, frequently cheaper than what's available at offline pharmacies.

  • A massive choice of drug treatments: Pharmeasy has a enormous selection of drug treatments, making it one of the most complete online pharmacies in India.

  • A smooth-to-use internet site and app: The Pharmeasy internet site and app are both extremely friendly to the user, making it clean for customers to locate and order the medicines they want.

  • Outstanding customer support: Pharmeasy offers exceptional customer support, with informed and useful body of workers always available to answer any queries.

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GROWTH

  • Growing hastily and have already raised two rounds of funding from a number of the main buyers within the country. They are now seeking to raise our 0.33 spherical of investment to gasoline our subsequent segment of growth.

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  • Launched in 2015, they're India's first and largest online pharmacy.

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  • Over 1 lakh registered docs and over 3 lakh happy customers.

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  • Raised two rounds of funding from leading investors across India.

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INVESTMENTS

  • Pharmeasy is an online pharmacy that offers a convenient and less expensive way to bring medications to your home.

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  • The employer has raised $3 million in seed investment from Accel and Shasta Ventures.

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  • This can be used to assist Pharmeasy in enlarging its operations and building out its group.

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  • The organization plans to use its finances to develop its purchaser base and boom its presence in India.

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  • Pharmeasy has raised a total of $40 million in funding over 4 rounds.

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  • Their cutting-edge investment was raised on Jun five, 2018 from a chain B spherical.

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TECHNOLOGIES

Pharmeasy uses various technologies to ensure the safety and quality of its services. Some of the technologies used by Pharmeasy  are:

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  • Radio-frequency identification (RFID): This technology is used to track the movement of medicines and ensure their safety.

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  • GPS: This technology is used to track the location of the medicines and ensure their timely delivery.

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  • Blockchain: This technology is used to store the medical records of customers and ensure their privacy.

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  • Artificial intelligence (AI): This technology is used to analyze customer data and provide personalized recommendations.

MARKETING STRATEGIES

  • Supplying less costly and convenient on-line pharmacy offerings

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  • Offering a huge range of products and services

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  • Making it clean for clients to find and purchase merchandise on-line

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  • Presenting incredible customer service

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  • Promoting the agency and its merchandise thru on-line and offline channels

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