• It was an online B2B marketplace for fresh agricultural produce like fruits & vegetables, founded by Tarun Gupta & Amit Kashyap

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• The largest error they made as fledgling business owners was not being nimble. They made numerous missteps in hiring, business model, and GTM approach. They were unable to properly exit their first team and company strategy since they were stuck with them for an extended period of time.

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• They first hired the wrong people and failed to get rid of the wrong people when they should have.

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• The founders put little effort into financial preparation and assumed that investors' initial curiosity would translate into investment.

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• They failed to achieve a fundraising round after making errors like lack of focus and poor hiring, and finally were acquired by another business.