Key Facts
case study
The Dehaat company's growth is primarily due to its innovative business model, efficient supply chain management and strong customer orientation. The company has successfully carved out a niche in the Indian rural market and capitalized on the potential demand in these markets. Dehaat has also successfully built strong brand equity and a customer base in the rural market.
GROWTH
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Dehaat is an agricultural company based in India. Founded in 2010 by Shashank Kumar and Rakesh Kotecha, Dehaat provides services to small and medium farmers in India.
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The patna-based agritech startup made it to the headlines last October after raising one of the biggest cheques from investors in the Indian agritech space
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The Agri giant has managed to grow its operations by nearly three-folds during FY21
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As of April 2022, the company operates in Bihar, Uttar Pradesh, West Bengal & Odisha.
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With a network of over 3,500 farmers and 200 employees, Dehaat provides services like field mapping, crop advisories, and yield analysis.
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INVESTMENTS
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DeHaat is in talks to raise $100 million and could become India's first agritech unicorn. The Patna-based agritech is reportedly in talks to raise its pre-funding valuation to $900 million in a Series E round. After the funding round, DeHaat's valuation is expected to exceed his $1 billion.
TECHNOLOGIES
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It offers a comprehensive range of full-stack agricultural services, including distribution of quality agricultural inputs, bespoke agricultural advice, access to financial services and links to markets for product sales.
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They have adopted a ‘phygital’ model, which according to them is a model that combines physical, on-ground capabilities with digital technologies.
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Other than that, the company also uses various tools and technologies for its services, like customer relationship management (CRM) system, a financial management system, a supply chain management (SCM) system, and a human resources (HR) system.
MARKETING STRATEGIES
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Dehaat developed the strategy in a hub-and-spoke model where small entrepreneurs are the liaisons with local farming communities
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Dehaat uses a combination of digital and offline channels to reach its target market.
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The company has a strong online presence with a website and apps that give farmers access to services and information.
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It also has a network of offline service centers, where farmers can meet with their staff for advice. The company has a user base of over 1 million farmers, with its services used by farmers across India and Africa.
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