Leadpreneur's
Revolution Success Story of India's First Man Care Brand...
Anybody can grow a beard but not everybody can be a Beardo!
Beardo, a personal care and grooming line for men, started out with just one product - beard oils - and has since expanded to include a wide array of items such as beard washes, balm, hair growth oil, serum, face washes, wax, soaps, combs, and more.
Founder, Founding Year, and HQ Location:
Ashutosh Valani and Priyank Shah established the company in 2015, having its base in Ahmedabad, Gujarat.
Business Model-:
It's a D2C brand.
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Product Marketing countries:
The brand is currently focused in India.
Leads investors in the company:
Beardo is supported financially by 8 different investors. The most recent investors are Rajesh Mane and Marico.
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Total Revenue:
Beardo has successfully secured a total of $8.6M in investment over 4 rounds. Their most recent capital injection was obtained on January 16th, 2018 from a Seed round.
Growth:
Since its establishment five years ago, Beardo has seen considerable growth. It initially began by selling products related to facial hair but has since broadened to include haircare, skincare, apparel, and other lifestyle items. This progress was further validated when Marico acquired just over 45% of the brand's ownership in 2017.
In addition to its online presence, Beardo now has a strong offline presence, thanks to the backing of Marico. We recently had the opportunity to speak with Beardo CEO Sujot Malhotra about the company's recent campaign, its growth story, and his assurance that the brand will have a 100% growth rate this year.
Market Strategies:
Beardo is a digital-first company, so they mostly use digital platforms such as Facebook, Instagram, and YouTube to reach their consumers. They provide entertaining content and employ meme marketing and influencer marketing.
They also recognize the importance of offline marketing and will use brochures in salons to spread the word about the "Arrival of Don Beardo".
To further boost their presence, they have chosen some of their most popular products to create four Don Beardo combos that can be purchased online and offline, such as the Don Beardo Growth Pro Kit with the Beard Activator, Don Beardo Favourites Combo, Don Beardo Night Out Combo, and the Don Beardo Signature Combo.
Over the course of the past five years, Beardo's revenue has skyrocketed, increasing by about fortyfold. They have collaborated with over three hundred influencers and celebrities, such as Suneil Shetty, Be You Nick, Bhuvan Bam, Ashish Chanchlani, Hrithik Roshan, Yash, and KL Rahul for different projects.
Future:
Beardo is a ‘made in India, retailed in India’ brand which leads to a massive online consumer penetration all around the country. It doesn’t matter where the customer is located, if they are passionate Beardo, the brand will reach them.
The brand intends to make every man feel like an ALPHA, confident and attractive. With their legacy, they want every man in India to become a Beardo and embrace the values that the brand stands for. Becoming a Beardo isn’t just a fashion statement, but a legacy that they have begun. In the years to come, they plan to expand their offerings which include fragrances, lifestyle products, merchandise, and more.
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