Leadpreneur's
Success Story behind WOW Skin...
The firm sells face cleansers, face masks, scrubs, conditioners, body lotions, massage oils, and other personal-care goods at reasonable costs. This product line is unique, inventive, and natural ingredient based, with the purpose of revolutionizing the skin, body, and hair care segment through a combination of classic Ayurveda formulae and western herbal extracts.
"Wow Skin Science is still a bootstrapped company." A bootstrapped firm is one that utilizes its own money and savings to establish and run a business, with no outside financial assistance (funding).
Founder, Founding Year, and HQ Location:
Wow Skin Science was formed in 2014 by Aravind Umapathy Sokke, Ashwin Sokke, Karan Chowdhary, and Manish Chowdhary. WOW Skin Science's headquarters are in Bengaluru, Karnataka, India.
Business Model:
It's a D2C company brand.
D2C is an acronym for direct-to-consumer. A company manufactures a product in its own facilities and distributes it through its own channels. These channels might include an e-commerce site, social media, and a physical store. It is applicable to practically every industry.
Product Marketing countries:
WOW Skin Sciences sells its goods in both India and the United States.
Total Revenue:
In terms of revenue objectives, WOW Skin Science has about Rs 500 crore in revenue and intends to achieve Rs 800 crore by the end of the fiscal year.
Growth:
WOW Skin Science's primary growth pillar, according to Manish, will be to expand internationally and to build its core business. WOW Skin Science also intends to grow its strategic company and expand internationally over time
In the next months, the D2C firm plans to launch innovative health and aesthetic products aimed at GenZ and Millennials. WOW Skin Science is currently sold in 15,000 retailers. WOW, Skin Science intends to establish itself in India's major cities before extending to other regions.
WOW Skin Science is aiming to be cost-effective in a variety of ways, such as expanding production capacities across the country, tapping into the fast-growing trade industry, and so on.
Marketing Strategies:
Since its start, the firm has maintained a strong emphasis on long-term marketing and brand-building operations. The aim was to target potential consumers using social media and digital marketing, and the start-up pursued this aggressively.
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"Kartik Aaryan and Rashmika Mandanna are the new brand ambassadors for Wow Skin Science's line of hair care products."
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During the last two years, the brand has hired ambassadors and celebrities like Kareena Kapoor Khan and Bhumi Pednekar.
Kartik Aaryan and Rashmika "made complete sense for us," according to Manish Chowdhary, co-founder of the company. They both work in amazing fields, support the right causes, and are adored by people of all ages, especially Gen Z.
Offline Presence Promotion-Â While other businesses are searching for ways to move online, Wow is seeking methods to strengthen its offline presence. Although Wow personal care products are accessible in over 5000 pharmacies and supermarkets, the firm is trying to expand its reach with additional official storefronts. The creators believe that in order to establish a genuinely legendary brand name, a strong offline presence is vital.
The technology used by the company-Â WOW Skin Science is investing a lot in data science. The company believes that it must focus on data capabilities in order to stand out from the crowd. For example, what kind of data can we gather from consumers, what kind of discount seekers are they, and so on?
"The company is also in the testing phase of adding an AR/VR filter to its D2C website."
Future:
WOW, Skin Sciences is a leading brand in the skin care industry, and the future looks bright for them. With a team of experts and a commitment to innovation, they are continuously developing products that are effective and safe.
They have already released a range of high-quality products and are always looking for ways to improve them. As the industry continues to evolve, WOW Skin Sciences is sure to be a leader in the field.
They are also dedicated to making sure their products are affordable, environmentally friendly, and accessible to all. For example, they use paraben-free, sulfate-free, and mineral oil-free cosmetics with natural and organic ingredients whenever possible, and they are committed to using sustainable production processes. They also offer a range of affordable products, so no matter your budget, you can get the skin care you need
The future of WOW Skin Sciences looks promising. With their commitment to a high-quality product and their dedication to making skincare accessible to all, they are sure to make a positive impact on the skincare industry. We can't wait to see what the future holds for them!
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